The “We Are Makers” Warehouse Experience at Orgatec 2024
As an agency for brand communication, we developed the visual identity of the Haworth Warehouse Experience 2024 for our client Haworth. This satellite exhibition, which takes place parallel to Orgatec 2024, is dedicated to the craftsmanship and manufacturing process behind Haworth's high-quality products under the motto “We are Makers”. The focus is on the combination of tradition, innovation and sustainability. Our task: to translate this leitmotif into an inspiring brand experience that inspires both digitally and on site.
A key visual with materiality holds the stand together
We developed a visual that is reflected in the key visual and illustrates the creative essence of the craft. With cut-out and reassembled elements in the typography and a contrast between natural materials such as wood and Polaroid-inspired solarization, the design tells a story of creation and transformation. This visual language characterizes all means of communication - from save-the-date cards to large-scale wall graphics - and creates a harmonious connection between design, architecture and the exhibits. The bolde design emphasizes the authentic workshop character of the staging.
A consistent media mix that tells a story
As Haworth's communication partner, we were responsible for the entire visual staging of the exhibition.
This included invitation cards, social media content, posters, information cards and large-format Pixlips light boxes. At the same time, the design was coordinated with the architecture of UNDPLUS and the furniture on display to create a seamless overall experience.
The accompanying communication media - from site plans, menu and name cards to giveaways such as elegant folding rulers - continued the clear, concise design and rounded off the exhibition.
From design to implementation, we are passionate about what we do
However, our task did not end with the design: we accompanied the implementation on site and ensured that every detail contributed to the coherent overall effect. The result: a distinctive exhibition that celebrates the craftsmanship and values of our client Haworth - and allows visitors to immerse themselves in the world of “making” in an inspiring way.
